Banners of the Buy British Campaign, being run by the National Farmers' Union (NFU) and the National Pig Association (NPA) are due to take over the countryside this summer, with farmers being urged to fly the flag for the campaign at prime locations up-and-down the nation.
Thousands of the uPVC banners, measuring 15 feet long by four feet wide, will be deployed to get across the promotional message, grabbing the attention of the public when out-and-about in the countryside and encouraging them to back their own domestic farmers and growers.
The NFU president, Peter Kendall, said: "This is a fantastic opportunity to promote the Buy British Campaign message and we hope farmers and growers will be proud to support us.
"Farmers have continually produced great British food, despite facing incredibly challenging weather and economic pressures in the last 12 months, and this campaign is a bid to keep up support from British consumers."
His views were echoed by Colin Rowland, from Bampton in North Devon, the chairman of the Devon branch of the NFU.
"The importance of getting across the message about just how good our homegrown food really is cannot be overstated," said sheep producer Mr Rowland. "This is an extra effort by our own farmers and should prove to be a vital part in the ongoing drive to get British consumers to support their own industry.
"By buying British you can be sure of well-reared products, and that you're supporting your own rural economy.
"Our animal welfare is second to none, and we take high levels of management very seriously."
Mr Rowland, whose county branch is the largest in England, said he was confident his members would support the campaign to the hilt and that the special banners would become a familiar sight throughout Devon.
For the NPA, chairman Richard Longthorp said: "The NPA and the pig industry will be delighted to be involved in such a great and timely cross-sector campaign.
"With all the shortcomings that the horsegate debacle exposed in some supply chains, we now need to press home hard the message to consumers that British food can be trusted and has the full and functioning traceability systems to back that up.
"Banner campaigns, as we have seen before, can be highly effective in doing just that."
The banner-flying aspect is the latest stage of the NFU's Buy British Campaign and has been timed to coincide with the similar Trust the Tractor initiative, backed by the agency Assured Food Standards and the Agricultural and Horticultural Development Board.
The banners feature the top half of a Union Jack with a slogan and logo.
