Sharp's Brewery has teamed up with the Cornwall Air Ambulance Trust with the aim of raising £10,000 for the charity this year.
Based in Rock in North Cornwall, Sharp's will donate 5p from the sale of each pint of Sharp's Own, Sharp's Special and Cornish Coaster in the county.
Sharp's is providing Cornish bars, pubs and restaurants with pump clip attachments to help promote the charitable initiative.
Emma Bebbington, general manager at Sharp's Brewery, said: "Cornwall Air Ambulance plays a vital role in our community that we couldn't possibly do without. Everyone at Sharp's greatly admires the fantastic work carried out by the charity's pilots, paramedics and support staff and this partnership will raise awareness of the service all around Cornwall.''
