St Ives Harbour Beach provided the ideal setting for a dance music video which was filmed to celebrate the 30th anniversary of the Cornish surf brand Fat Willy's at the weekend.
The family-run franchise arranged for a special Fat Willy's Dance Crew, comprised of 25 girls and one boy, to meet at the beach at 9am on Saturday to shoot scenes for its pop single.
Hundreds of surprised beachgoers looked on as the dancers, ranging in age from 16 to 60 and dressed in Fat Willy's signature T-shirts, showed off their moves.
Coralie Ward, company secretary and daughter-in-law to owner Roger Ward, said the sunshine ensured there was a good turnout and a great atmosphere.
"It went really well. Everyone was really well rehearsed. We couldn't have hoped for anything better," she said.
The dancers were led by choreographer from H.Dance Fitness, Hayley Care, who spent three months working with Mrs Ward on ideas for the video before devising the original dance routine.
Mrs Ward added: "Hayley is a really encouraging person, so it was really good fun. We all ran in the sea afterwards."
The video will accompany a dance track created by local producer Gareth Young, and features an eclectic mix of dance, reggae and hip-hop music, which Fat Willy's owners hope will be used as a summer fitness tune.
Mrs Ward said the video was a fun way to celebrate 30 years of success the brand has had and a tribute to its loyal following, who continue to visit the branches in St Ives, Newquay and Falmouth every year.
The final cut of the video will be ready by next week, where it can be viewed on Youtube and at www.stivestv.co.uk.
