The South West's leading rail operator has teamed up with a confectionery giant to raise money for war victims and their families.
Customers on First Great Western services will be able to purchase a limited edition packet of Fox's boiled sweets to support Help for Heroes.
The rail company has promised to donate a significant proportion of sales profits to the armed forces charity.
Dawn Shaw, FGW catering business manager, explained: "When my colleagues and I saw that Fox's was selling Help for Heroes branded sweeties we decided that we should stock them on our services – and agreed to donate a greater percentage of the sale value back to Help for Heroes.
"With 25p per pack going to help support wounded service personnel and their families, I am delighted that we have sold over 1,400 packs so far and I hope they will continue to go down a treat – all the time while stocks last."
The 130g packs of sweets contain limited edition blueberry, raspberry and cloudy lemon flavour sweets, covered by a Union Jack wrapper.
To make passengers aware of the sweet deal, a Help for Heroes bear can be spotted travelling the Great Western network with a giant sweet.
Matt Baker, Fox's sales and marketing director, said: "It is great that First Great Western have wanted to work with us in support of this fantastic charity.
"While the sweets are a limited edition, we hope that the money raised from their sale will make a real difference." The sweets are available to purchase on all First Great Western's high-speed train services.
So far the train operator has raised over £350 from their sale.
Help for Heroes provides direct, practical support to wounded and sick service personnel, veterans and their families.
Bryn Parry, co-founder and CEO of the charity, said: "Help for Heroes is all about 'doing your bit' and this product is a wonderful example of a company having a good idea and raising money for a wonderful cause.
"We have been able to use the money raised to date to provide practical and direct support to those wounded in the current conflicts."
For more information, visit www.helpforheroes.org.uk
