Industry leaders have given their support to a £30 million development of a new beach front hotel in Falmouth.
The plan by Nigel Carpenter of St Michael's Hotel and Spa has been hailed as "a shot in the arm" for Falmouth and Cornwall.
An iconic building has been designed for the site where the Falmouth Beach Hotel once stood - it was destroyed by fire in 2012.
Malcolm Bell of VisitCornwall said: "The proposed development is a real shot in the arm, not just for Falmouth but also for Cornwall.
"Going forward the only way Cornwall can compete is on quality and quality not only brings increased spend, but improved quality of employment. So this development is a win/win/win.
"It's a win for Cornwall in terms of jobs and employment, its a tremendous win for Falmouth in progressing its national and international reputation as a top-tier holiday destination as well as a win for St Michael's as an excellent local business."
Mr Carpenter said he had been delighted at the level of support given.
"When the rest of the industry, town and your peers get behind you that is great," he said. "If all you wanted to do was make money you would build a rectangle building, but I have Falmouth running through me and wanted to do something special."
The scheme, which will create more than 90 jobs, includes a new spa, health and wellness facilities across the site and a major upgrading of facilities.
The accommodation on site will be a mix of hotel bedrooms, suites, apartments and eco-lodges.
Steve and Jane Grey, who run a local guest house, said: "As well as the new jobs it will create, this innovative development will draw more visitors to the area and therefore indirectly support those already locally employed."
Simon Tregoning, former chair of VisitCornwall partnership, said: "I admire the ambition of this project and believe that, if Cornwall is to continue to grow as contemporary visitor destination, our built environment must reflect that ambition."
Tim Light, managing director of Fal River Ltd, said the scheme would be of economic benefit to Falmouth.
"This kind of investment is exactly what the county needs to create employment and improve the counties GDP gross domestic product)," he said.
