THE FAB1MILLION campaign geared up in style at Land's End this morning, with Chris Evans, Gary Barlow, James May and Professor Brian Cox braving the strong west Cornwall winds to meet supporters of the charity campaign and set off for John O'Groats.
All in aid Breast Cancer Care, the four drivers were keen to underline the importance of the charity, as well as meet fans and followers.
Top Gear presenter James May said that the drive was probably going to be good fun, and had high hopes for the fundraising initiative.
"We're off to have a laugh, but we're mainly going off to support Breast Cancer Care.
"We all know people who have had it."
May also noted that he and the guys were promotional tools to ensure that the public are made aware of the car hire opportunity, with the luxury motor available for anyone who 'wants to arrive in style' and profits going to BCC.
"We are having a bit of a jolly to make people notice the car," he added.
Chris Evans arrived in style – via helicopter – after his early morning breakfast show, which he did in Truro.
Evans met his co-drivers and posed next to the pink Rolls-Royce, donated for the year-long fundraising push.
"Morning Cornwall!" he announced as he strolled into the Land's End sea breeze, "we flew over Mousehole – that was really nice," he said, when asked about his journey in.
Evans also talked about BCC and the great work it does, mentioning his mum has been affected by cancer and that the charity is solely funded by donations.
"It's a really great cause – all about raising money," he said.
James May, Gary Barlow and Professor Brian Cox were out with the pink 'FAB1' Rolls-Royce before Evans' arrival.
All four, particularly Gary Barlow, were greeted by screams of 'I love you!' and all took the time to sign autographs and have photos taken.
Asked who had the main driving duties, and about spending such a long time in such a confined space with one another, Barlow said, "We're all going to take it in turns.
"It could be a very entertaining drive; or we could just have a massive fight," he joked.
Professor Brian Cox talked about the possibility of taking the opportunity to school Evans, Barlow and May on physics.
"We might get to the second or third year of an undergraduate degree," he said.
But Cox too was eager to highlight the charitable work.
"It's a tremendous cause," he said.
The four set off from Land's End at about 10.30am, with stops at Bristol, Manchester and Glasgow along the way.
They are due into John O'Groats at around 4.00am tomorrow.
